Fostering Corporate Ties with Flowers
Over several years we've learned that effective corporate gifting isn't about flawless arrangements—it's about grasping the nuanced craft of professional relationships and the timing that matters most.
How We Tackled the Corporate Gifting Conundrum
Back in 2018, we kept hearing the same frustration from business clients: "Lovely blooms, but they arrived once the meeting had ended." That's when we realized we weren't merely arranging blossoms—we were shaping moments that could make or break professional relationships.
The Timing Revolution We Fell Into
Our breakthrough emerged from a rushed client in 2020. Their key investor discussion was advanced by three hours, and they required deliveries aligned accordingly. Rather than declare it unattainable, our team devised what we now term "flex-timing"—creations engineered to look flawless whether they arrive at 9 AM or 2 PM.
"Now we craft arrangements with several peak moments scattered across the day, so your flowers never appear to be idling."
Our Approach to Solving Problems
We crafted this method after seeing well-meaning gestures often lead to awkward moments rather than meaningful connections.
The Context Discovery Phase
We learned this through tough experience when a client's celebratory bouquet arrived during a challenging restructuring announcement. Now we pose questions that florists typically skip: What’s currently happening in your business? What’s the mood you’re dealing with?
Recent example: a client aimed to celebrate a partnership, but noted their partner company was coping with a family tragedy. We moved from festive celebration to considerate support—same recognition of the partnership, but a wholly different emotional tone.
The Practical Reality Check
Exquisite bouquets that are hard to sustain grow awkward in a matter of days. We learned to tailor designs for real office settings—air conditioning, inconsistent lighting, and busy receptionists who might miss watering.
Our "office-hardy" picks include flowers that dry gracefully instead of wilting, and arrangements that appear deliberate even if maintenance slips after a hectic week.
The Follow-Through Innovation
We found that the true impact unfolds after delivery. A client noted that guests continued to ask about their flowers weeks later, still looking fresh. That made us realize we weren’t merely delivering gifts—we were sparking ongoing conversations.
Now we add discreet care notes that help the recipient maintain arrangements looking professional longer, along with seasonal refresh options for clients who want to preserve a polished image year-round.
The Team Behind the Method
We’re not your typical florists, and that difference is likely why our approach succeeds. Our backgrounds in business consulting and hospitality management taught us to view gifting as relationship-building, not merely decoration.
Avery Clarke
Chief Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end hotels. Avery brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Winters
Client Relations Director
Beginning in business consulting before realizing that strong partnerships hinge on thoughtful gestures that many companies mismanage. Jordan specializes in timing, cultural nuances, and the delicate craft of cultivating business relationships through meaningful gifts.
